ABOUT THE TEAM

Disruption Is In Our DNA

Founded by Demi Palecek and Maggie O'Keefe, two Chicago Geminis sharing more than just a birthday – we share a vision for change. With deep roots in creative marketing and community organizing, we bring battle-tested strategies to brands and organizations fighting for what matters.

Our Path To Impact

From Vision To Victory

We begin by deeply understanding your mission, goals, and the transformative change you seek to create. Through research, audience insights, and competitive analysis, we uncover opportunities to position your brand, campaign, or initiative for maximum impact.



With clarity and purpose, we craft targeted strategies that align with your core values and long-term objectives. Whether it’s a bold brand launch, a political campaign, or a movement-building initiative, our roadmap ensures every step is intentional and effective.
Ideas become action as we implement dynamic, attention-grabbing solutions that engage, inspire, and mobilize. From compelling storytelling to high-impact strategy, we execute with precision, ensuring your message reaches the right people at the right time.



We don’t just launch and leave—we analyze, refine, and expand. By tracking performance, assessing engagement, and identifying what resonates most, we optimize strategies to scale success and create lasting influence.

Strategic Discovery

Action Planning

Bold Execution

Measure & Amplify

Strategy That Makes A Statement

✦ Business & Non-Profit Development

✦ Brand Strategy & Development

Empowering organizations with strategic growth solutions, sustainable funding models, and community-driven impact. From fundraising strategies to operational efficiencies, we help businesses and nonprofits maximize their potential and create lasting change.

Transforming passion into influence with compelling storytelling, authentic positioning, and bold creative direction. We craft purpose-driven brands that stand out, connect deeply with their audience, and build long-term loyalty.

✦ Political & Campaign Strategy

Proven, data-driven strategies that mobilize supporters, shape narratives, and turn vision into victory. We develop winning messaging, voter engagement tactics, and media strategies to help candidates and causes gain momentum and succeed.

✦ Content Creation

Crafting powerful stories and dynamic visuals that engage audiences, inspire action, and leave a lasting impression. Whether through video, copywriting, or design, we create content that not only captures attention but also drives measurable impact.

✦ Digital Marketing & Social Media

Harnessing the power of digital platforms to amplify voices, build movements, and drive meaningful change. Our tailored strategies blend analytics, creativity, and audience engagement to create campaigns that spark conversations and generate real results.

For Those Who Dare To

You're our ideal partner if:


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→ You're committed to creating positive social change

→ Your mission aligns with equality and advocacy

→ You value fearless, creative approaches

→ You're ready to invest in real impact

→ You understand the power of unapologetic messaging

Stand

Stand

Out

Time To Amplify
Your Voice

Join us in creating marketing that matters. A portion of all proceeds supports women's rights organizations through our initiative.

Join us in creating marketing that matters. A portion of all proceeds supports women's rights organizations through our GEMMES FOR FEMMES initiative.

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Send it

Ready to get started? 

Our schedule fills up fast with organizations ready to make real change. We're currently accepting new clients, with priority given to advocacy organizations and progressive campaigns.

Thank You!